Sam Norval is a portrait and fashion photographer based in New York City.

Beyond just taking photos, Sam Norval transforms moments into mythology. His camera doesn’t just capture subjects—it excavates stories. From Times Square billboards to iconic album covers, Sam’s lens has traced the contours of cultural legends: A$AP Rocky, Tony Bennett, Ludacris, 50 Cent, Clint Eastwood, Usher—and that’s just the warm‑up.
Sam’s passion isn’t just about shooting celebrities. He sees the extraordinary in everyone—whether it’s a chart-topping artist or the unsung hero walking down the street. His photographs don’t just show faces; they reveal souls. With an intuitive eye that cuts through personas and a storytelling approach that’s part documentary, part poetry, Sam Norval doesn’t just take photographs. He creates visual narratives that speak louder than words.
With an eye for the extraordinary and a passion for storytelling, Sam Norval’s photography transcends the ordinary, capturing moments that resonate and inspire. Each frame is a testament to his dedication, creativity, and the seamless blend of technical skill and artistic vision.