Sam Norval is a New York City based photographer - born and raised in Cape Town, South Africa.
Driven by curiosity and a passion for photography, Sam Norval’s journey began with a leap of faith. London called to him as a place of creative possibility, and after exploring Europe, he found his way to the vibrant streets of New York City.
Over three decades, his lens has traced the stories of music legends, actors, and everyday people. From Tommy Ramone to Quincy Jones, from Clint Eastwood to unknown faces on city streets, Sam approaches each subject with the same genuine curiosity.
What sets Sam apart isn’t just his impressive portfolio of movie posters, album covers, and editorials. It’s his ability to create a space of trust. He doesn’t impose, but listens. His camera becomes a bridge, capturing not just an image, but the essence of who someone truly is.
Inspired by Nelson Mandela’s wisdom about speaking to people’s hearts, Sam’s work is more than photography. It’s a dialogue, a moment of connection that transcends the typical boundaries between subject and artist.
From struggling beginnings to working with some of the most iconic figures of our time, Sam Norval’s journey is a testament to patience, respect, and the power of truly seeing people.
Sam’s EXHIBITIONS.
Sam’s art has traveled the globe, leaving its mark in some of the world’s most prestigious spaces. From the vibrant halls of Art Basel in Miami to the historic walls of Duchamp 100 Year Retrospective in Medellin, his work transcends geographical limits.
His exhibitions have graced diverse venues: the main hall of Hartsfield-Jackson Atlanta International Airport, the avant-garde District 13 Art Fair in Paris, the intimate Soho Arts Club in New York City, and the innovative Ruler Art Gallery.
Most recently, Sam transformed the urban landscape of Manhattan’s Lower East Side. His massive 3D mural on Chrystie and Rivington Streets wasn’t just art—it was a powerful statement. Created for a Lyft get-out-the-vote campaign, the multi-layered piece symbolized the voices of uncast votes, turning a wall into a canvas of social commentary.